This policy was last updated in November 2025.​

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At APEX NEURO we respect your privacy and are committed to protecting your personal data. This privacy policy is aimed at anyone who uses or visits our website or uses our services, and any third parties with which we engage or do business. This includes our clients, suppliers, consultants and partners who are individuals, as well as, where any of these are entities, their respective shareholders, directors, managers, employees or other individuals who provide their personal data to us or whose personal data is provided to us, and any other third parties who interact with us (whether directly or through our website). This privacy policy will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you.

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Our site is not intended for use by any person under the age of 16 years, therefore we do not collect data relating to any person under the age of 16 years. By using www.apexneuro.co.uk you are confirming that you are over the age of 16 years.

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External Links
This website may include links to third-party external websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
 

Important information and who we are
Controller

Apex Neuro Ltd is the controller and is responsible for your personal data (collectively referred to as APEX NEURO, "we", "us" or "our" in this privacy policy).

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review. Any updates to this policy will be made available on our website. If we make significant changes to this policy, we may also notify you by other means, such as email. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

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The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer a wide variety of personal data about you which will depend on the nature of our business relationship or interaction with you. We have grouped together the different types of personal data which we may collect as follows:

• Identity Data includes first name, middle name, maiden name, last name, title.

• Contact Data includes billing address, email address and telephone numbers.

• Financial Data includes payment details.

• Transaction Data includes details about payments to and from you and other details of services you have purchased from us.

• Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

• Usage Data includes information about how you use our website and services and may include your feedback.

• Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

• Client Data may include specific details of the services we provide you.

 

We may collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

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We may need to collect Special Categories of Personal Data about you (this includes information about your health) in order to deliver our service. In some circumstances we may need to share such data with third parties, such as a court or tribunal.

 

Consultation Booking Information

When you book a consultation through our online booking form, we collect and process personal information (including your name, contact details, and any other information you provide) to schedule and manage your appointments with us. This includes:

• Your initial consultation call

• Any subsequent in-person appointments

• Communication related to scheduling, rescheduling, or cancelling appointments

• Preparation for and delivery of our services

The basis for this processing is contractual necessity - we need this information to provide the consultation service you have requested. We will retain this information for the duration of our professional relationship and for a maximum of 3 years afterwards in accordance with our record retention obligations. When a booking is made via www.apexneuro.co.uk we collect data to allow us to facilitate the booking. This data takes the form of personal information, such as; full name, email address, telephone number. Your financial information may be used by our third-party payment provider, to process any payments in relation to services we offer.

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If you fail to provide personal data

We need to collect certain personal data in order to deliver our service, including the initial consultation call. If you fail to provide that data when requested, we may not be able to provide services to you. In this case, we may have to cancel service you have with us but we will notify you if this is the case at the time.

 

How is your personal data collected and information you provide to us

We use different methods to collect data from and about you including through direct interactions when you enquire about our services through our website or otherwise, contact us, or from third parties or publicly available sources. Third parties supplying us data may include our clients or other parties involved in a transaction, suppliers or other third parties we interact with in the course of our business. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies.

If you provide us with personal data of other people, such as your partner or family members, you confirm that you have appropriate authority to disclose such data. You further confirm that any information and data you provide to us is complete, accurate and up to date.

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How we use your personal data

Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the service we are about to enter into or have entered into with you.

• Where we need to comply with a legal obligation.

• Where we have obtained your consent, for example, for marketing purposes. Generally, we do not rely on consent as a legal basis for processing your personal data, but we will obtain your consent if required by law in certain circumstances. You can ask us to stop sending you marketing messages at any time by contacting us or by clicking on the relevant link in the next marketing communication we send to you.

• We will never sell personal data to third parties for marketing purposes.

 

Purposes for which we will use your personal data

We may use your personal data for the following purposes:

• To contact you to schedule an initial consultation, and subsequent appointments.

• To contact you about scheduling, including cancellations or rescheduling.

• To notify of you of important information regarding the clinic or staff, such as a clinic closure.

• To contact you to provide necessary information, for example a post-consultation email detailing information about our service and eligibility criteria.

• To perform our services with you.

• To maintain our client records, including for the purposes of managing payments.

• To provide you with information about our services, events, news or opinions which may be of interest to you. You may receive marketing communications from us if you have requested information from us or have a contract with us and you have not opted out of receiving that marketing.

• To improve our services and any content we share on our website and social channels such as by asking you to leave a review or take a survey.

 

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.
 

Disclosures of your personal data

Depending on the type of services we provide to you, we may need to share your personal data with certain third parties for the purposes set out above, which may include but are not limited to:

• A court, legal Counsel or other experts.

• HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.

• Other professional advisors or service providers whose services are required in a matter or to complete a transaction.

• Appropriate channels if we deem you are in danger, or a danger to yourself or others, such as appropriate authorities or medical practitioners.

• Law enforcement agencies who make requests in line with the laws of England & Wales or a jurisdiction in which the company has an interest.

• Suppliers and service providers who provide us with certain services. This may include IT service providers, data room providers and marketing service providers.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

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Data security

We limit access to your personal data to those employees who have a business need to know that data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

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Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal or regulatory requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

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To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, or other requirements.

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Requests to Change/Right to Delete and Time to Respond

If you wish to notify us of changes to your details or want to submit a request for any data we hold for you to be deleted then please contact us at contact@apexneuro.co.uk. These requests will be processed within 30 days of the request being received. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

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Updates

This policy will be reviewed from time to time in line with changes within the company or to the relevant laws governing data protection. Please review the policy regularly as changes will take effect immediately once the policy has been updated. This policy was last updated in November 2025.